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Yesterday I got a surprise in the mail. A movie gift card as a thank you, from a business associate who I had sent a customer to. A small gesture – but a very powerful one! It made a huge impression on me. Chances are very high that I’ll do more business with him. It wasn’t the fact that I got something for free that made the impact. It was the randomness of the gift and that he took the time to make the gesture. It made me feel my efforts were appreciated.

Rarely in this society do we say thank you to people who do business with us. As a small business owner, your biggest asset is your existing customer base. Research has shown that it costs seven times more to find new customers than to keep the existing ones. So why not shower your clients with kindness? Show them you appreciate their business? That’s the best way to build loyal customers and keep them coming back. You need to stay in touch so they don’t forget you.

And I [Find out more ...]